Unleash the Power of Real-time Marketing and Compliance Automation in Your iGaming Venture. Simplify data management, target player segments, drive personalized campaigns and journeys, automate reporting, and ensure seamless compliance.
We assist iGaming operators by improving their business performance and increasing operational efficiency through automation.
Streamline your data from multiple sources into one platform for real-time insights on player events, customization, segmentation, and campaign optimization.
Customize segments effortlessly with OptiKPI's player segmentation. Mix and match events and attributes to meet your unique needs, or choose from our default segments.
Automate marketing campaigns and player journeys with OptiKPI's powerful campaign creation tool. Streamline efforts, save time, and trigger actions based on player behaviour.
Maximize player reach through OptiKPI's seamless integration with diverse marketing channels: push notifications, SMS, email, back-office bonus configuration, telesales, and many more.
Simplify compliance and risk management with OptiKPI's automation feature. Establish rules and automated processes for efficient compliance and risk control.
Choose campaign-specific metrics reporting or get real-time insights into your overall business performance through our customized dashboards.
Introducing OptiKPI, the all-in-one platform for streamlined data, automated marketing, player journeys, compliance, bonuses, communications, and real-time insights. Boost your business performance and drive growth with limitless possibilities.
OptiKPI ensures instant real-time data sync with your sources, enabling timely player outreach. Say goodbye to end-of-day or hours-long delays. Curate your player's journey from the very first moment they land on your site.
Say goodbye to lengthy integration processes. OptiKPI guarantees fast, efficient, and accurate integration, enabling you to hit the ground running and automate within weeks. Maximize productivity from day one with our swift implementation.
Our platform caters to startups, scale-ups and enterprises alike, while handling millions of players concurrently. We set the industry standard for reliability, stability, and uptime. Scale your business confidently with OptiKPI.
OptiKPI provides transparent pricing and value-added services tailored to your needs. Grow your business without straining your budget, ensuring affordability every step of the way.
OptiKPI offers seamless integration with diverse data source structures. No need to manipulate your database – our platform adapts to your existing setup. Enjoy hassle-free integration and leverage your data as-is, saving time and effort.
Rest assured, OptiKPI securely stores and protects your data. We prioritize your customer's privacy by utilizing data anonymization techniques to comply with GDPR regulations. Your customer's data remains accessible exclusively to you while ensuring their personal information is safeguarded.
5M
Players
Tracked
30K
Campaigns
Launched
885
Player Journeys
Launched
82M
Send
Outs
20%
Average Conversion
Uplift
50%
Operational Time &
Cost Reduced
In today's fiercely competitive business landscape, understanding your customers and delivering personalized experiences has become essential for sustainable success. Customer segmentation, a strategic approach to dividing your customer base into distinct groups, allows businesses to tailor their marketing efforts, improve customer engagement, and drive revenue growth. In this article, we will explore the significance of customer segmentation, its benefits, and how OptiKPI can help businesses harness its power effectively.
Customer segmentation is the process of categorizing your customers into specific groups based on shared characteristics such as demographics, preferences, behaviors, and purchasing patterns.
If you still wonder what is customer segment? It is a bunch of similar customers who you can target/ engage/ retain with similar promos.
It allows businesses to gain a deeper understanding of their customer base, enabling targeted marketing strategies and personalized experiences. Here's why customer segmentation matters:
OptiKPI, a leading marketing automation software designed specifically for the iGaming industry, offers a range of features and benefits that can revolutionize your customer segmentation efforts. OptiKPI offers:
With OptiKPI, businesses in the iGaming industry can leverage the full potential of customer segmentation, delivering personalized experiences, boosting customer engagement, and achieving remarkable success.
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