Blog Directory

Elevating Player Satisfaction: The Science of Personalization and AI in iGaming

Player satisfaction is the delightful experience players encounter while interacting with an iGaming platform. It spans user interface design, game variety, and the personalized journey players embark on

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From Data to Strategy: How Marketing Automation Transforms iGaming Campaigns

Welcome to the world of iGaming, where every click, spin, and bet generates a treasure trove of data. In this dynamic industry, marketing success hinges on the ability to turn this data into actionable insights and effective strategies.

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10 Key Elements Influencing Casino Players' Loyalty

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The Best iGaming CRM for Unprecedented iGaming Success

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Mastering Customer Segmentation and Targeting

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Multi-Channel Marketing in iGaming: Strategies for Success

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How to increase customer lifetime value in iGaming: Top 5 key strategies

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OptiKPI: Meet our Talents (Episode #5)

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Winning Marketing Campaign for Your Online Gaming Site (How to Set Up)

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How to Prevent Online Gaming Frauds

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OptiKPI: Meet our Talents (Episode #4)

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How Player Journey helps your Online Casino business?

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Player Reactivation Journey - Bring your Players Back to Site

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OptiKPI: Meet our Talents (Episode #3)

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3 Successful Strategies for Improving Your Deposit Rates

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OptiKPI: Meet our Talents (Episode #2)

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What is a 3rd party provider? Why do we use them?

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4 best practices to optimize the conversion rate of first-time deposits: Part 2

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3 best customer loyalty programs for gaming operators

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OptiKPI: Meet our Talents (#1st Episode)

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Multi-Channel Marketing platform for online casino and gambling sites

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How to run a successful online casino?

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4 differences between customer acquisition and customer retention in Gaming

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OptiKPI: Journey Builder Feature

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User Journey in Retention Strategies for Online Games

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How to boost customer loyalty for online casino: 100% successful strategy from OptiKPI

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How to increase daily active users on your online gaming platform?

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How to increase customer retention in your online casino or sports betting site?

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How to Promote Online Gaming Sites?

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4 Reliable Marketing Strategies for your Gaming Business

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How segmentation works in OptiKPI

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Manual Marketing vs. Marketing Automation in Gaming Industry

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Evolution in the online gaming industry

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Digital Marketing for the Gaming Industry

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5 Best Gaming Marketing Campaigns ever

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Use Case: how to double your FTD conversion rates?

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Best Player Onboarding Strategies for Smooth Conversions on Gaming Platforms

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6 Ultra Effective Strategies for Referral Marketing

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5 Effective Stages of Marketing Funnel for Gaming Operators.

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6 Highly Effective Call to Action Buttons for iGames

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A complete guide to marketing your mobile game app

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9 highly effective churn rate prevention strategies

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Bonuses in real-time: automated and based on player's behaviour

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Customer Data Platform

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SMS Marketing for Online Gaming

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How to succeed in the Online Gaming Industry?

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What are the types of push notifications?

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Real-time Marketing

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3 benefits for gaming operators by real-time marketing platforms

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Player Journey Gaming

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Send Push Notifications to Your Players

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How Push Notifications help in Conversions

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Bulk Messaging for the Gaming industry

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Push Notifications in Customer Engagement

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What are push notifications?

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Push Notifications in Customer retention

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Get to Know OptiKPI: Who We Are?

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What actually does marketing automation do?

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7 best practices to optimise conversion rate of first time deposits

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Taking advantage of player behaviour

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How to acquire a New Player?

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Online Gaming Marketing

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OptiKPI Actions. What is it?

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OptiKPI. When do we use SMS campaigns?

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OptiKPI. When do we use Push Notifications?

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Fully automated Email Actions with OptiKPI

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Over and over again. Recurring Actions

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One time only. Single Send Action

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Use Case: How OptiKPI helps you to acquire new players

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Funnel Chart: from sign up to loyalty

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Bar Chart and Line Chart - Simple yet Powerful

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Metric: Numbers don't lie!

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Push notifications for the Gaming Industry

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Use Case: Real-time Bonus offers for players who are about to drop

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User Login: the art of greeting players in real-time

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A day in the life of a Customer Support Manager

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Use Case: Failed Deposit

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Use Case: Player’s balance around 0

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Automated birthday greetings to your players

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Yay! It’s a Big Win! or Automatic alerts case

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Marketing automation in Gaming Industry: why, how and what for?

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Player Registration: welcome your new users right off the bat

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Use Case: How OptiKPI helps you to engage players

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Cards or Segments? That is the question. Chapter 2

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Cards or Segments? That is the question. Chapter 1

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Types of Data in simple language. String, Boolean, Date, Float, Integer.

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Types of Actions in OptiKPI engine.

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Actions. Why do we need it?

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Dolly the sheep. What is the "clone" feature?

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