Elevating Player Satisfaction: The Science of Personalization and AI in iGaming

Player satisfaction is the delightful experience players encounter while interacting with an iGaming platform. It spans user interface design, game variety, and the personalized journey players embark on

From Data to Strategy: How Marketing Automation Transforms iGaming Campaigns

Welcome to the world of iGaming, where every click, spin, and bet generates a treasure trove of data. In this dynamic industry, marketing success hinges on the ability to turn this data into actionable insights and effective strategies.

10 Key Elements Influencing Casino Players' Loyalty

The Best iGaming CRM for Unprecedented iGaming Success

Mastering Customer Segmentation and Targeting

Multi-Channel Marketing in iGaming: Strategies for Success

How to increase customer lifetime value in iGaming: Top 5 key strategies

OptiKPI: Meet our Talents (Episode #5)

Winning Marketing Campaign for Your Online Gaming Site (How to Set Up)

How to Prevent Online Gaming Frauds

OptiKPI: Meet our Talents (Episode #4)

How Player Journey helps your Online Casino business?

Player Reactivation Journey - Bring your Players Back to Site

OptiKPI: Meet our Talents (Episode #3)

3 Successful Strategies for Improving Your Deposit Rates

OptiKPI: Meet our Talents (Episode #2)

What is a 3rd party provider? Why do we use them?

4 best practices to optimize the conversion rate of first-time deposits: Part 2

3 best customer loyalty programs for gaming operators

OptiKPI: Meet our Talents (#1st Episode)

Multi-Channel Marketing platform for online casino and gambling sites

How to run a successful online casino?

4 differences between customer acquisition and customer retention in Gaming

OptiKPI: Journey Builder Feature

User Journey in Retention Strategies for Online Games

How to boost customer loyalty for online casino: 100% successful strategy from OptiKPI

How to increase daily active users on your online gaming platform?

How to increase customer retention in your online casino or sports betting site?

How to Promote Online Gaming Sites?

4 Reliable Marketing Strategies for your Gaming Business

How segmentation works in OptiKPI

Manual Marketing vs. Marketing Automation in Gaming Industry

Evolution in the online gaming industry

Digital Marketing for the Gaming Industry

5 Best Gaming Marketing Campaigns ever

Use Case: how to double your FTD conversion rates?

Best Player Onboarding Strategies for Smooth Conversions on Gaming Platforms

6 Ultra Effective Strategies for Referral Marketing

5 Effective Stages of Marketing Funnel for Gaming Operators.

6 Highly Effective Call to Action Buttons for iGames

A complete guide to marketing your mobile game app

9 highly effective churn rate prevention strategies

Bonuses in real-time: automated and based on player's behaviour

Customer Data Platform

SMS Marketing for Online Gaming

How to succeed in the Online Gaming Industry?

What are the types of push notifications?

Real-time Marketing

3 benefits for gaming operators by real-time marketing platforms

Player Journey Gaming

Send Push Notifications to Your Players

How Push Notifications help in Conversions

Bulk Messaging for the Gaming industry

Push Notifications in Customer Engagement

What are push notifications?

Push Notifications in Customer retention

Get to Know OptiKPI: Who We Are?

What actually does marketing automation do?

7 best practices to optimise conversion rate of first time deposits

Taking advantage of player behaviour

How to acquire a New Player?

Online Gaming Marketing

OptiKPI Actions. What is it?

OptiKPI. When do we use SMS campaigns?

OptiKPI. When do we use Push Notifications?

Fully automated Email Actions with OptiKPI

Over and over again. Recurring Actions

One time only. Single Send Action

Use Case: How OptiKPI helps you to acquire new players

Funnel Chart: from sign up to loyalty

Bar Chart and Line Chart - Simple yet Powerful

Metric: Numbers don't lie!

Push notifications for the Gaming Industry

Use Case: Real-time Bonus offers for players who are about to drop

User Login: the art of greeting players in real-time

A day in the life of a Customer Support Manager

Use Case: Failed Deposit

Use Case: Player’s balance around 0

Automated birthday greetings to your players

Yay! It’s a Big Win! or Automatic alerts case

Marketing automation in Gaming Industry: why, how and what for?

Player Registration: welcome your new users right off the bat

Use Case: How OptiKPI helps you to engage players

Cards or Segments? That is the question. Chapter 2

Cards or Segments? That is the question. Chapter 1

Types of Data in simple language. String, Boolean, Date, Float, Integer.

Types of Actions in OptiKPI engine.

Actions. Why do we need it?

Dolly the sheep. What is the "clone" feature?