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Gaming Crafts, Inc, OptiKPI ("OptiKPI," "we," "us," or "our") provides its customers ("Customers") with the ability to analyze how their end users ("Customer End Users") interact with Customer website(s) or mobile application(s) and the ability to contact Customer End Users via the OptiKPI service platform (the "OptiKPI Service"). Customers' users of the Service and other representatives of our Customers (collectively, "Customer Representatives") interact with OptiKPI to establish, maintain and manage their use of the OptiKPI Service.
We are committed to respecting and protecting the privacy of both Customer Representatives and Customer End Users and the personal information we may obtain through the OptiKPI Service or other Company operations. Accordingly, we have created this Privacy Policy to inform all users about how we collect, use, and share Customer Representative personal information and personal information of Customer End Users and our Customer personal information privacy practices in general. We are always ready to address questions and concerns regarding this privacy policy and our privacy practices. If you would like to contact customer service, please get in touch with us via This email address is being protected from spambots. You need JavaScript enabled to view it.. We continually strive to find new ways to enhance the experience of the OptiKPI Service.
We may modify this Privacy Policy from time to time to reflect changes in our privacy practices. All users, including Customers and Customer End Users, are encouraged to review this Privacy Policy periodically and check the "Last Updated" date at the top of the Privacy Policy for the most recent version.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Collecting and Using Your Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally, identifiable information may include, but is not limited to:
Usage Data may include information such as Your Device's Internet Protocol address (e.g, IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically. Including, but not limited to, the type of mobile device You use, Your mobile device's unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers, and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or access the Service by or through a mobile device.
Use of Your Personal Data
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent required to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter time, except when this data is used to strengthen the security or improve the functionality of Our Service; We are legally obligated to retain this data for more extended periods.
Our Cookie Policy
OptiKPI uses "cookies," which are small, often encrypted text files located in browser directories. We may use them to track the number of times you have visited the Site or Services. To track the number of visitors to the Site or Services, to determine and analyze visitors' use of our sites (including the effectiveness of online advertising), to store information that you provide such as your preferences, and to store technical information useful for your interactions with our Site or Services. It helps us provide you with a good experience and improve our website. You can adjust your browser settings to block all or some cookies.
Changes to this Privacy Policy
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent required to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
Contact us
If you have questions about this Privacy Policy or our site in general, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or contact OptiKPI at Pihätorma 1, 02250, Espoo, Finland.
iGaming’s best tool for growing player retention, automating compliance & marketing operations, and targeting players in real time based on player actions.
Save time
Automate key tasks and instead focus on honing your strategy.
Grow Revenues
Grow sustainable revenues that reward players with the right kind of behaviors by engaging with them in the right way at the right time.
Engage player better
Use any channel to engage with your player based on their preferences and how & when they respond best to communications and offers.
Identify Risks & Automate Mitigation
Whether it's fraud, suspicious betting actions or regulatory compliance, OptiKPI has real-time alerts and triggers to protect players and promote sustainable play.
Real-time Get real time data on how your campaigns are performing via beautiful easy-to-digest dashboards, and respond to issues as soon as they arise.
Simple to use & quick Get set up in an average of 4 weeks, and start automating marketing operations using a very simple user interface with an intuitive setup to automate key operations.
What is marketing automation?
Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketing automation has revolutionised the marketing process by automating traditional marketing and multifunctional campaigns across multiple channels to deliver personalised messages automatically. Businesses can automate their marketing campaigns to target customers and automatically deliver highly personalized messages across in app push, web push, email, SMS, etc.
Why is marketing automation so important for Gaming Industry?
Players have a lot of options to choose from, they can easily jump from one gaming platform to another without much effort. Hence, it has become increasingly difficult for the gaming operators to raise a loyal customer base.
Marketing automation is a huge asset when handled wisely, the advantages far outweighs defaults if any. The need for marketing automation cannot be overstated in the field of Gaming Industry, since the competition is at an all time high and customers have a lot of other options to choose from, only those operators who manage to read the pulse of their respective customers manage to stay at the top of their game.
Following are some of the benefits of marketing automation in the Gaming industry:
For optimum performance of your gaming platform, there are several mistakes in marketing campaigns that should be avoided.
1. Limited number of use cases
The ultimate goal of marketing automation tools is to help you automate all your manual marketing tasks. The repetitive tasks put strain on your team's productivity, hence it is important that you manage them with the help of automation. If you’re unable to automate your tasks and depend on manual interference time and again, you’ll end up with poor results. For successful marketing automation, all possible use cases should be automated!
For example:
Welcome offer: Send out personalised automated greetings with exclusive deposit bonus offers to welcome all newly registered right after they sign up, the given campaign is automated and runs in real time with the help of OptiKPI.
Reactivation: You can send an automated gentle reminder sms/ email/ push with a special offer to all the players who were inactive in the past week for getting them back on track.
Birthday greetings: You can completely automate the process of sending out birthday greetings to your customers. It is always pleasant to get a special treat on your special day, isn’t it? It will engage players in an organic way. In OptiKPI you can set the scheduled campaign, when every day at 12 noon you send greetings and special offers to everyone who has the birthday today. Once configured, it will be done automatically.
2. Not using personalized messaging
Personalized messages are one of the key elements that help marketing automation penetrate the market. We can grab the attention of people by addressing them by their names, when the whole process of sending out personalized messages is automated, the conversion rate booms.
For example: Personalized Push messages can be automated and sent to players with unique offers for their favourite games.
3. Spamming users with irrelevant messages
Sending out messages frequently with irrelevant contents will repel your users and might do the exact opposite of marketing. Hence it is of utmost importance to keep the attention of your players, try to help out your customers by providing them timely service and garner their loyalty.
4. Using excel is not automation
Using excel sheets for storing data and sending out manual promotions is not to be considered as marketing automation. And moreover such manual tasks require a tremendous amount of human resource, leading to frequent human errors, thus ultimately affecting your business. Dispose of such acts and make sure to adapt to the modern technologies for a continued survival. The longevity of any business depends on the willingness to adapt to any and all circumstances.
5. Failing to leverage the power of real-time
The advantages of real-time marketing cannot be overstated, as a gaming operator, you are required to connect with your players at the right times. When you reach out to your customers at the right moment and provide them with the right message, you increase the probability of retaining your customers. Thus your retention and churn cycle can be steadily controlled.
For example:
When a player tries to deposit but the transaction fails, you can interfere in real-time, help him identify the problem and complete the transaction successfully.
When a user is about to lose all his balance, he can be detected and sent a message in real-time - “Sorry for your loss, but don’t worry, here is an exclusive bonus code just for you, deposit & win”. Personalised attention, delivered on time, will create a huge positive impact. Players will feel your support and hence stay with your platform.
What is the best marketing automation solution for Gaming Industry?
OptiKPI was exclusively designed for the gaming industry, and combined with the power of AI and behavioural targeting, it can boost any gaming platform’s performance within a short period of time. The customization and automation of personalized messages will further help a platform to connect with your players more effectively than ever. It will help you capture a user's interest and target only on what he is motivated by, thus improving the odds in your favor.
OptiKPI can be easily integrated into a Gaming platform as a marketing automation tool in a span of four weeks and is extremely user-friendly. Any and all campaigns can be customized and automated in real-time. With 24/7 customer support from around the globe OptiKPI guarantees uncompromised service.
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