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Marketing automation in Gaming Industry: why, how and what for?

One of the best automation tools is OptiKPI, it is exclusively designed for the online gaming industry, combined with the power of AI and behavioural targeting, it can boost any gaming platforms performance within a short period of time.

marketing automation tool for gaming industry

What is marketing automation?

Marketing automation has revolutionised the marketing process by automating traditional marketing and multifunctional campaigns across multiple channels to deliver personalised messages automatically.

Businesses can automate their marketing campaigns to target customers and automatically deliver highly personalized messages across in app push, web push, email, SMS, etc. It can be created right from scratch as per the users needs or they can modify a pre-built template that suits their needs as preferred. With the help of automation the marketing tasks become simple and error free since manual repetitive tasks are avoided, marketing teams can now shift their focus on areas that require immediate attention.

Good marketing automation platforms help scale your business by saving time and cost while also helping in lead generation, conversion and measuring the effectiveness of your ROI on campaigns.

Gaming Operators Growth
Gaming Operators Growth
increase in Unique Depositors
increase in Unique Depositors
Decrease in Churn
Decrease in Churn
Gross Gaming Revenue Uplift

What actually does marketing automation do?

In simple words, marketing automation is designed for streamlining and simplifying the ever time-consuming process of the marketing and sales roles. The complexity of the overall marketing structure is reduced to nothing with the help of automation, right from lead generation to creating campaigns for acquisition or retention of customers, it makes sure that it delivers a solid 100 percent.

The need for pressing “send” manually on every single email / SMS message or posts that you ever create is surgically removed from your daily process with the help of automation. Increase your ROI by saving time and resources, a good marketing automation platform will help you identify the right type of audience and will automatically trigger campaigns on schedules and according to customer segmentation.

How does marketing automation work in Gaming Industry?

The need for marketing automation cannot be overstated in the field of Gaming Industry, since the competition is at an all time high and customers have a lot of other options to choose from, only those operators who manage to read the pulse of their respective customers manages to stay at the top of their game.

When you use a marketing automation solution for your Gaming Platform, all you have to do is input the raw data that is readily available in your database. Your customer data will help you in numerous ways to improve the overall performance of your business and analyse data like a pro with the help of smart analytical dashboards to create a 360 degree view of each and every customer. Understand what helps and what doesn’t when you’re spending on marketing and focus on areas that produce best results to further exploit it.

marketing automation tool gaming

Marketing automation will see to it that all streamlining and targeting processes work in full force to get the most out of each and every campaign, reach the right set of audiences and breach them. Tailoring messages to customers becomes a walk in the park. With a simple click, you can create customized, unique-for-each-customer content automatically and send them across multiple channels with ease. The delivery of messages won’t be impacted even if the numbers become huge, whether you have 100 or 100 million, set the conditions and feel free to shift your focus elsewhere, the marketing automation platform does the work efficiently and effectively 24/7 like it is intended to do.

What does marketing automation mean for the customer journey?

Building effective customer journeys is one of the key features in raising a brand, customer journeys are important for creating a path of meaningful interactions between you and your users. With marketing automation, create customized flows that touch every brand touchpoint to create a seamless journey throughout the cycle.

Apart from sticking a customer’s first name in the subject line of every message, create dynamic content that best suits different sets of customers with the help of marketing automation tools. Reach out to your players along any part of their journey to induce required alterations to their path. custom design the life cycle of users to increase the retention ratio and decrease churn cycle. Engage your customers in real-time with curated messages, see to it that your players get the best experience out of your platform. Convert prospects into loyal customers and build a brand with a steady and sustainable following!

Is marketing automation easy to use in Gaming Industry?

Yes, of course! Marketing automation is the epitome of easy-to-use.

Create customer centric campaigns with a single click, that focuses not only on traffic but also on the quality of that traffic. Get total control over your marketing - create, edit and analyse all your strategies in a single place.


Automation is the next big thing in Online Gaming Industry, you can manage all your marketing tasks like sending basic emails to complex campaigns that need extraordinary skills, with a single click. You get to surf through a marketing automation platform with utmost ease and understand its working without any previous experience or foreknowledge. It is similar to most apps that you use on a daily basis, the user interface of great solutions will always be the most simple thing to get across even on tough days.

All said and done, let’s look at a marketing automation tool that fulfils all of the above criteria.

What is the best marketing automation solution for Gaming Industry?

One of the best automation tools is OptiKPI, it is exclusively designed for the gaming industry, combined with the power of AI and behavioural targeting, it can boost any gaming platforms performance within a short period of time. The customization and automation of personalized messages will further help a platform to connect with your players more effectively than ever. It will help you capture a user's interest and target only on what he is motivated by, thus improving the odds in your favor.

OptiKPI can be easily integrated into a Gaming platform as a marketing tool in a span of four weeks and is extremely user-friendly. Any and all campaigns can be customized and automated in real-time. With 24/7 customer support from around the globe OptiKPI guarantees uncompromised service.