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Online Gaming Marketing

The online gaming industry has seen an enormous increase in its traffic post Covid19. The need for adventure, entertainment and thrill within the comfort of one’s home has paved the way for a bright future in the gaming industry.

The gaming industry has grown into a bigger entity than it ever was. Unlike in the past, today's gamers are from varied demographics. There seems to be no age or gender barrier and gamers today include the likes of athletes, elderly women, lone rangers or just about any generic being looking for entertainment.

The online gaming industry has seen an enormous increase in its traffic post Covid19. The need for adventure, entertainment and thrill within the comfort of one’s home has paved the way for a bright future in the gaming industry. Since there is a rapid demand among people for games, the competition among gaming operators is also at an all time high. There are tons of games out there in the market, ranging from free-to-play games, real money games, augmented reality (AR), virtual reality (VR) and many more.

In order for a game to succeed, the quality of that game alone is not important but also the way it is marketed. In this sense, online gaming marketing is the key for success.

Gaming Operators Growth
15%
increase in Unique Depositors
34%
Decrease in Churn
25%
Gross Gaming Revenue Uplift

The importance of SEO in the Gaming industry

Marketers use SEO (Search Engine Optimization) to improve user engagement and brand visibility. For the gaming industry, working on SEO creates a strong brand awareness and traffic can be increased multifold owing to online and networked games that seem to ricochet towards the sky.

Creating quality content with specific keywords drive traffic towards your website. Understanding our targeted audience requirements will help you deliver all games in the most effective way possible. Like any other website, with the help of SEO (one of the key tools in online gaming marketing), gaming sites can also be promoted organically to reach millions of people without having to spend tons of money on marketing.

Gamers are always in search of the next big thing in the gaming domain, constantly looking up news related to their favourite games, new tricks, hacks or recommendations from trusted sources. The key here is to create contents based on their interests and promote your games with the help of it, tap into the power of social media and dive deeper into the wormhole to drive traffic towards your platform. Target gaming forums to penetrate the gaming community, write interesting articles and answer questions to create engaging posts.

What is In-Play Advertising?

Use the ever presence of the gaming in one’s life and promote your product through in-play advertising. Target users when they’re immersed into the game, present Ads during this period to create an effective player journey. In-play advertising not only helps you reach active players but also helps target the whole market.

Combat Challenges Faced while Marketing in the Gaming Industry

Always try to find where the problem lies, solving those problems on a regular basis will help create effective strategies. In the long run it will help you stay on top of the industry!

Dynamic player habits and players behaviour

Understand player habits to deliver the best version of your product in front of their eyes and retain their attention. These days players try to switch seamlessly across platforms and devices hence they become fragmented and hard to keep up with, study the pulse of your potential players to hook them to your platform.

Gamers are well informed

We are in the digital era, with the advent of social networks, forums and websites, news seems to travel faster than light. These days people are aware of what they are consuming and this holds 100% true for the gaming industry too, when a game seems substandard, bad reviews reach all ears within no time, damaging the reputation of that game in its entirety. And if a rival releases a better version of the same game, you’re done for. Hence it is of utmost importance that you constantly look out for ways in which to improve your online gaming marketing standards accordingly.

Leverage your knowledge

Connecting with your audience in the most engaging manner is the best online gaming marketing strategy. With deeper understanding and insights on the core challenges in the industry you can manage to overcome hurdles with ease. Leverage your knowledge to gain an upper hand over your competitors, deploy strategies that yield better results and keep on updating your knowledge in keeping with the latest trends.

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Rising women gamers

Today, around 45% of the total gaming population are women, they appear to enjoy some serious gaming sessions. Gaming firms need to address the serious change in the paradigm shift and focus on creating marketing partnerships that capture the women population.

Brand integrity

As a video game developer or publisher, it’s important to understand the value of social consciousness. According to studies, approximately 90% of gamers can decide to switch between brands depending on the connection a particular brand has with charitable efforts. Understanding that more users gravitate to such inspirational partnerships makes one gain an upper hand in the gaming industry. Partner with responsible influencers to get your intentions out there and let your target audience feel that you relate with them.

The bottom line

The marketing of the gaming industry requires some smart moves, building a brand is the key to promoting huge business.

OptiKPI an exclusive marketing platform only for the Gaming industry

OptiKPI is a marketing automation platform built for gaming operators. Bring your marketing and compliance data into one user-friendly and intuitive interface to optimise campaigns, increase team productivity and attain overall revenue uplift in real time.

We understand the day-to-day grind involved in marketing and hence introduced automation features on all actions, now you can remove manual indulgence and send out tons of automated messages to your players through multiple mediums such as push notifications, web pushes, email & SMS. Engage your players in real-time, cater precisely to what they seek, through OptiKPI’s AI and reach out to them at the most appropriate times to create great user experience.

OptiKPI offers a complete solution for all your marketing needs, right from improving your player acquisition to boosting retention and reducing churn, you name it and every marketing need is addressed comprehensively. Set up triggered actions to capture the attention of your users at the right time, you can also schedule actions for future campaigns!

We know the challenges in marketing and related stumbling blocks, hence we have established a solution using futuristic tech that focuses on behavioural approach, customer segmentation, targeting in real-time and so on.

Apart from sticking a customer’s first name in the subject line of every message, create dynamic content that best suits different sets of customers with the help of OptiKPI. Reach out to your players along any part of their journey to induce required alterations to their path. Custom design the life cycle of users to increase the retention ratio and decrease churn cycle. Engage your customers in real-time with curated messages, see to it that your players get the best experience out of your platform. Convert prospects into loyal customers and build a brand with a steady and sustainable following!

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