Player Reactivation Journey - Bring your Players Back to Site

Player Journey empowers gaming operators to take control of their traffic flow and adjust it accordingly. OptiKPI introduced the Journey feature into its marketing automation software and helped clients worldwide build and tweak player traffic most efficiently.

As per the 80/20 rule, 80% of your profits are generated by the best 20% of your customers. That is, 20% of your loyal players generate 80% of your total business revenue, and 20% of your most productive time generates 80% of your productivity. Hence, it is crucial to take care of your customer base and never let them move around casually. Moreover, using OptiKPI’s Journey feature will guarantee you minimize the outflow of players from your platform. As a result, we improve customer engagement and reduce churn rate to the maximum. You can also reactivate your players! Yes, we help you bring inactive players from the depths and convert them into loyal customers.evenue for the business. So, in this article, we have brought up some of the most efficient strategies for converting non-depositors into depositors and retaining existing customers. The best part about our marketing automation software is that you can always catch your users in another campaign, even if you miss them in one flow.

This article will clearly show how to use OptiKPI’s Journey Feature to reactivate your players.

A brief intro about Player Journey and Journey Feature:

Player Journey: The term Player Journey is exclusively used in the gaming industry. It can be described as a player's entire experience while communicating with a gaming brand. A player journey begins from brand discovery to signup and goes until the end.

Journey Feature: Customer journeys are vital for developing meaningful interactions between operators and users. OptiKPI has developed a specialized tool for this purpose. It helps build excellent player connectivity and elevates your gaming brand. The Journey feature combines bespoke processes with marketing automation to connect every brand touchpoint and create a smooth flow across the cycle.

What is Player Reactivation?

Player reactivation is a term used in the iGaming industry to describe the process of getting inactive players back to your site/ app. For example, players who have made at least one deposit and are inactive can be revived.

We initiate a Reactivation Campaign to bring inactive players back into our platform. We can reactivate players quite effectively with OptiKPI. The key to Reactivation Journey is that the marketing expense is much less than Player Acquisition campaigns. Moreover, if inactive players are left unattended, they most likely will drop out and join one of the rival gaming sites.

Player Reactivation Journey:

You can leverage your player data, build customized player journeys and reactivate your players smoothly. OptiKPI will provide all the necessary support from our tech and customer support teams.