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How to succeed in the Online Gaming Industry?

The global online gaming industry is anticipated to grow at a CAGR of 11.9% during the 2020-2026. The growth of the market is attributed to the growing adoption of video games as a leisure activity among all age groups.

email marketing for gaming industry

The global online gaming industry is anticipated to grow at a CAGR of 11.9% during the 2020-2026. The growth of the market is attributed to the growing adoption of video games as a leisure activity among all age groups. In addition to this, the rising trend of professional gaming is also anticipated to aid the expansion of the market. Moreover, macro-economic factors such as increasing internet penetration, availability of low-cost game-centric smartphones, increasing disposable income, and further development of telecommunication infrastructure will also aid in the growth of the market.

Gaming Operators Growth
Gaming Operators Growth
15%
increase in Unique Depositors
increase in Unique Depositors
34%
Decrease in Churn
Decrease in Churn
25%
Gross Gaming Revenue Uplift

But the online gaming industry is a highly competitive space. It’s one of those industries where you can work on something you actually love - so a lot of people are trying to get into it. And with a lot of competition globally, being successful in the industry is a difficult thing to accomplish. Following are 4 best tips for your success in the online gaming industry:

1. Choose a reliable gaming platform provider

Unless you’re a one-man army, games usually are not developed alone. Since game development is a team effort, it’s pretty important to create a team that produces the best results. Choosing a reliable platform provider is one of the key steps in achieving the perfect team.

2. Build an Advanced gaming platform

One simply cannot overlook the impeccable pace of technological evolution; we are witnessing every passing day.bearing that in mind, build a platform with all the latest features and constantly tweak it to provide a superior user experience for your players. Try to surprise users with innovative features, create immense value to garner a loyal following. Features like real-time push notifications, chat bot, crypto currencies for cash, etc, can be introduced to keep users on toes and your competition on back rows.

3. Focus on the player centric approach

Provide uncompromising service and stay connected with your players. Make sure that your support team is available 24/7, address all complaints and take necessary actions immediately. Choose a poker provider who is equipped to handle any technical issues that arise without warning.

4. Integrate OptiKPI into your marketing

One of the best marketing automation platforms OptiKPI, it is exclusively designed for the online gaming industry, combined with the power of AI and behavioural targeting, it can boost any gaming platforms performance within a short period of time. The customization and automation of personalized messages will further help a platform to connect with your players more effectively than ever. It will help you capture a user's interest and target only on what he is motivated by, thus improving the odds in your favor.

OptiKPI can be easily integrated into a Gaming platform as a marketing tool in a span of four weeks and is extremely user-friendly. Any and all campaigns can be customized and automated in real-time. With 24/7 customer support from around the globe OptiKPI guarantees uncompromised service.

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