Customer Segmentation or behavioral segmentation in gaming.
The Online Gaming Industry is undergoing tremendous growth since the digital betting and gaming brands rise their standard day by day as the market continues to evolve. The players have a number of platforms to choose from and hence they seem to demand more.
The evolution of the Gaming sector is boosted by technological advancements, and thanks to a continuous growth in tech, we are now equipped with a number of tools that provide - deep data analytics, marketing automation and content personalization.
Your players subconsciously expect premium quality - expose them to highly personalized contents, focus on providing a meaningful user experience that hooks them to your games. Marketing to the masses is a concept from the past, it will never help you achieve a loyal following that you desire; for building a long-term relationship and a strong brand - aim for hyper-personalization.
Are you wondering what steps you need to take in order to give your users exactly what they want?
To achieve success in providing tailored contents - one needs to exploit market segmentation.
What is Customer Segmentation?
Grouping of your players into various units; small or large, based upon their behavior - commonalities and shared characteristics is called customer segmentation. Once such groups are created, the operators can now target each segment individually with relevant offers and contents that cater best to their interests. Provide immense value by reaching the right people, in the right place and at the right time.
In marketing there is no one size-fits-all approach. Segmenting your players is influenced by a number of factors and is unique based on the results that you desire.
The importance of Behavioral Segmentation in the Gaming Industry.
These are the 4 main types of segmentation in Gaming: Demographic, Geographic, Psychographic and Behavioural. Although every one of the above has its own purpose and benefits, behavioral segmentation is the main type for the gaming industry. You should try to focus on it if you are serious about identifying your high value prospects.
Behavioral segmentation helps you segment your players based on their actions or behaviors. Each and every action of your players is monitored within your app or game. It’s about using what you learn from your users’ behaviour to create better, more personalised marketing strategies in order to offer optimised experiences for your wonderful users. Such a segmentation is very powerful, and its use cases are endless.
By tracking how each individual user is behaving on your website or app, you can gain that all-important knowledge that will help to guide your content creation and tailor it towards each segment.
OptiKPI is the complete Marketing Automation Platform built for gaming operators.
Bring your marketing and compliance data into one user-friendly and intuitive interface to optimise campaigns, increase team productivity and attain overall revenue uplift in real time.
With OptiKPI you can target your players on the basis of their behavior - segmentation becomes very simple and marketing becomes highly effective. You can remove manual indulgence and send out tons of automated messages to your players through multiple mediums such as push notifications, web pushes, email & SMS. Engage your players in real-time, cater precisely to what they seek, through OptiKPI’s AI and reach out to them at the most appropriate times to create great user experience.
We offer you a complete solution for all your marketing needs, right from improving your player acquisition to boosting retention and reducing churn, you name it and every marketing need is addressed comprehensively. Set up triggered actions to capture the attention of your users at the right time, you can also schedule actions for future campaigns!
We know the challenges in marketing and related stumbling blocks, hence we have established a solution using futuristic tech that focuses on behavioural approach, segmentation, targeting in real-time and so on.
Reach out to your players along any part of their journey to induce required alterations to their path. Custom design the life cycle of users to increase the retention ratio and decrease churn cycle. Engage your customers in real-time with curated messages, see to it that your players get the best experience out of your platform. Convert prospects into loyal customers and build a brand with a steady and sustainable following!
OptiKPI can be easily integrated into a gaming platform as a marketing tool in a span of four weeks and is extremely user-friendly. Any and all campaigns can be customized and automated in real-time. With 24/7 customer support from around the globe OptiKPI guarantees uncompromised service.