Conversion is a term that is used in the online gaming industry as a scale for measuring the number of newly registered users who have made their 1st time deposits, i.e, when a new user deposits for the 1st time, he’s considered as a successful conversion. Gaming operators should track their conversions regularly to improve the overall performance of their business, such data help us in identifying effective marketing strategies from the ineffective ones.
Since push notifications are hard to ignore they play a major role in conversions. OptiKPI helps you track a user right from sign up to 1st time deposit and beyond, thus enabling you to engage him effectively anywhere throughout his journey on your gaming platform.
For example, OptiKPI sends out personalized (address players by their names) push notifications with a welcome offer to all the newly registered players right after the signup. Thereby keeping track of their activity it performs a check on whether the players have made their first time deposit or not? If they have failed to make a deposit within the first 24 hours of signup, OptiKPI will automatically send a follow up message to remind only those players about the offer. All of the above processes are automated and carried out in real-time with the help of our marketing automation platform.