Online gaming industry is a highly competitive space, it requires tremendous marketing prowess from a gaming operator for their continued success. User acquisition demands big budgets, hence most of the operators are pushed to exploit cost effective mediums. In most cases, the cost effective methods prove to be shortfalling but push notifications stand out from the rest.
Being highly personalized & cost effective, push notifications are one of the best communication channels when it comes to grabbing the attention of customers. When leveraged effectively, it is the best performing asset. But in order for a sustained engagement, spamming players with frequent irrelevant pop up messages should be avoided, instead personalized relevant messages should be sent at proper times.
OptiKPI is a marketing automation platform that has successfully integrated push notification into its tool, with its help, gaming operators can now stay connected with players round the clock and send out highly personalised automated messages in real time.
Use case 1: Send out personalised automated greetings with exclusive deposit bonus offers to welcome all newly registered players right after they sign up. This campaign can be automated and run in real-time.
Use case 2: When players are about to exhaust their balance, OptiKPI will automatically deliver push notifications with a special offer on their favourite game. Since such highly personalized messages reach players at the right time, they are more likely to respond positively.
Implementing such marketing strategies will help you create a loyal customer base and build a name for your gaming brand. So, just bring your online gaming marketing strategy and OptiKPI will help you to deliver it smoothly and automatically. Always real-time.